If you are looking for an email marketing tool to help you grow your online business, you might have heard of Mailpoet and TinyEmail. These are two popular email marketing tools that offer different features and capabilities for online marketers. In this article, we will compare Mailpoet and TinyEmail in terms of their features, pricing, user experience, and more.
What are Mailpoet and TinyEmail?
Mailpoet is an email marketing tool that helps businesses automate their email marketing campaigns. It is one of the oldest email marketing tools in the market, having been founded in 1998. Since then, it has grown to become one of the most trusted email marketing tools with over 600,000 users worldwide. Its email campaigns, segmentation and automation, integrations, analytics, and customer support make it an ideal choice for businesses looking to build and grow email list quickly.
TinyEmail is a newer email marketing tool that was launched in 2020. It is a simple and affordable email marketing tool that aims to help small businesses and entrepreneurs create and send beautiful emails to their subscribers. It offers a drag-and-drop email editor, a variety of templates, list management tools, basic analytics, and integrations with popular platforms.
Features and Capabilities
Mailpoet and TinyEmail have different focuses and strengths when it comes to their features and capabilities. Here is a brief overview of what each tool offers:
Mailpoet
- Email marketing automation: You can create automated email sequences, broadcast emails, newsletters, and more with Mailpoet. You can also use tags, segments, rules, and triggers to deliver personalized and relevant content to your subscribers.
- Subscriber management and segmentation: You can easily organize and segment your subscribers based on various criteria, such as interests, behavior, location, etc. You can also use custom fields to collect more information about your subscribers.
- Customizable opt-in forms: You can create attractive and high-converting opt-in forms with Mailpoet. You can choose from different types of forms, such as pop-ups, slide-ins, inline forms, etc. You can also customize the design, copy, and behavior of your forms.
- Landing page creation: You can create simple yet effective landing pages with Mailpoet. You can choose from a variety of templates or start from scratch with the drag-and-drop editor. You can also integrate your landing pages with your email campaigns.
- Integrations with third-party tools: You can integrate Mailpoet with popular platforms and tools, such as WordPress 1, Shopify 2, Teachable, Zapier , etc. This allows you to enhance the functionality of Mailpoet and connect it with your other marketing tools.
TinyEmail
- Drag-and-drop email editor: You can create beautiful and responsive emails with TinyEmail’s drag-and-drop email editor. You can add various elements to your emails, such as text, images, buttons, social icons, etc. You can also customize the colors, fonts, and layouts of your emails.
- Email templates: You can choose from a range of pre-designed email templates with TinyEmail. You can use these templates for different purposes, such as welcome emails , newsletters , promotions , etc. You can also edit these templates to suit your brand and style.
- List management tools: You can manage your subscribers with TinyEmail’s list management tools. You can add or remove subscribers manually or automatically. You can also import or export your subscriber data from or to other platforms.
- Basic analytics: You can track the performance of your email campaigns with TinyEmail’s basic analytics. You can see metrics such as open rate , click rate , bounce rate , unsubscribe rate , etc. You can also view reports on your subscriber activity and engagement.
- Integrations with third-party tools: You can integrate TinyEmail with popular platforms and tools, such as WordPress , Shopify WooCommerce , MailerLite , etc. This allows you to sync your subscriber data and automate your email marketing tasks.
Pricing Plans
Mailpoet and TinyEmail have different pricing plans based on the number of contacts or visitors you have. Here is a summary of their pricing plans:
Mailpoet
Mailpoet offers a free plan for up to 1,000 subscribers. The free plan includes unlimited landing pages and forms, email broadcasts , subscriber tagging , integrations , support , etc.
The paid plans start from $10 per month for up to 500 susbcribers. The paid plans include all the features of the free plan plus automated funnels & sequences , premium support , free migration , etc.
You can also get a 14-day free trial of the paid plans.
TinyEmail
TinyEmail offers a free plan for up to 1,000 subscribers. The free plan includes unlimited emails, templates, integrations, analytics, and support.
The paid plans start from $15 per month for up to 2,500 subscribers. The paid plans include all the features of the free plan plus priority support , custom branding , advanced segmentation , etc.
You can also get a 14-day free trial of the paid plans.
User Experience and Ease of Use
Both Mailpoet and TinyEmail have user-friendly interfaces and easy-to-use editors. However, they have different learning curves and levels of complexity.
Mailpoet is relatively simple and straightforward to use. You can easily create and manage your email campaigns, subscribers, forms, and landing pages with Mailpoet. The platform has a clean and minimalist design that makes it easy to navigate and find what you need. Mailpoet also has a helpful support team and a rich knowledge base to assist you with any issues or questions.
TinyEmail is also easy to use, but it has fewer features and options than Mailpoet. You can create and send beautiful emails with TinyEmail’s drag-and-drop editor. The platform has a modern and colorful design that makes it appealing and fun to use. TinyEmail also has a friendly support team and a simple FAQ section to help you with any queries or problems.
Conclusion
Mailpoet and TinyEmail are both excellent email marketing tools for online marketers. However, they have different focuses and strengths that make them suitable for different purposes.
If you are looking for a tool that offers more features and capabilities, such as email marketing automation, segmentation, landing page creation, integrations, analytics, and customer support, Mailpoet is a great choice. It is one of the most trusted and reliable email marketing tools in the market, with over 20 years of experience and expertise.
If you are looking for a tool that offers simplicity and affordability, such as drag-and-drop email editor, templates, list management tools, basic analytics, integrations, and support, TinyEmail is a great choice. It is one of the newest and cheapest email marketing tools in the market, with a focus on small businesses and entrepreneurs.
Ultimately, the best tool for you depends on your goals and needs. You can also use both tools together to leverage their strengths and complement their weaknesses. For example, you can use Mailpoet to create your email campaigns and landing pages, and use TinyEmail to send your emails and track your performance. This way, you can get the best of both worlds.
We hope this article has helped you compare Mailpoet and TinyEmail in detail. If you want to try out either tool for yourself, you can sign up for a free trial of Mailpoet or a free trial of TinyEmail . Happy marketing!
