Email marketing is one of the most effective ways to communicate with your customers and prospects, increase conversions, and grow your ecommerce business. However, not all email marketing software are created equal. You need to choose the one that suits your needs, budget, and goals.

Here are some of the best email marketing software for ecommerce and other business needs in 2023, according to various sources:

  • Omnisend: This is an all-in-one platform that allows you to send email, SMS, and web push notifications to your subscribers. It has powerful automation features, such as cart abandonment, welcome series, and cross-sell campaigns. It also integrates with popular ecommerce platforms like Shopify, WooCommerce, and BigCommerce.
  • Kajabi: Kajabi is an online platform that helps entrepreneurs and businesses create, sell, and market their digital products and courses. Kajabi has various features, such as:
  • Website builder
  • Product creation
  • Sales funnel
  • Email marketing
  • Payment processing
  • Analytics
  • Affiliate program
  • Customer support
  • Kajabi pricing depends on the number of products, contacts, and users you need. Kajabi has three pricing plans:
  • Basic: This plan is best for beginners who want to create and sell their first digital product or course. It costs $149 per month when billed monthly, or $119 per month when billed annually. It includes features such as unlimited landing pages, marketing emails, and up to three products.
  • Growth: This plan is best for growing businesses who want to scale their digital product or course sales and reach more customers. It costs $199 per month when billed monthly, or $159 per month when billed annually. It includes features such as affiliate program, advanced automations, and up to 15 products.
  • Pro: This plan is best for advanced businesses who want to access the most powerful features and tools that Kajabi has to offer. It costs $399 per month when billed monthly, or $319 per month when billed annually. It includes features such as custom branding, priority support, and up to 100 products.
  • These are some of the main aspects of Kajabi features and pricing.
  • ActiveCampaign: This is a feature-rich email marketing software that also offers a CRM for customer analytics. It has advanced segmentation, personalization, and automation capabilities that help you create targeted and relevant campaigns. It also integrates with many ecommerce tools and platforms.
  • Brevo (formerly Sendinblue): This is a beginner-friendly email marketing software that offers unlimited contacts and emails on its free plan. It has a drag-and-drop editor, responsive templates, and A/B testing features. It also supports SMS marketing and chat functionality.²³
  • MailerLite: This is an affordable email marketing software that is best for selling paid subscriptions. It has a user-friendly interface, beautiful templates, and landing pages. It also supports ecommerce features like product blocks, abandoned cart recovery, and purchase tracking.²⁴
  • Drip: This is an email marketing software that is best for ecommerce businesses. It has a visual workflow builder, dynamic content, and behavioral triggers that help you create personalized and engaging campaigns. It also integrates with many ecommerce platforms and tools.²⁴
  • Mailchimp: This is an all-in-one marketing platform that offers email marketing, landing pages, social media ads, and more. It has an intuitive interface, pre-designed templates, and smart recommendations. It also supports ecommerce features like product recommendations, abandoned cart emails, and order notifications.²⁴
  • Zoho Campaigns: This is an email marketing software that is best for fully integrated business suite. It offers email marketing, CRM, social media management, webinars, and more. It has a simple editor, customizable templates, and campaign reports. It also supports ecommerce features like product showcase, coupon codes, and loyalty programs.

These are some of the best email marketing software for ecommerce in 2023

Pricing

Email marketing software is a tool that helps businesses to create, send, and track email campaigns to their customers or prospects. Email marketing software can offer various features, such as email templates, segmentation, personalization, automation, analytics, and integrations.

Email marketing software pricing can vary depending on several factors, such as the number of contacts, the number of emails, the features, and the support. Here are some examples of the pricing of some popular email marketing software providers in 2023:

Omnisend Features and Pricing

Omnisend is an email marketing software that also offers SMS, web push notifications, and other channels to help businesses reach their customers and increase their sales. Omnisend has various features, such as:

  • Drag-and-drop email builder
  • Automation workflows
  • Segmentation and personalization
  • Campaign performance reports
  • A/B testing and optimization
  • Gamification and loyalty programs
  • Retargeting and cross-selling
  • Integrations with e-commerce platforms and tools

Omnisend pricing depends on the number of contacts and the features you need. Omnisend has three pricing plans:

  • Free: This plan is best for starting businesses or for exploring Omnisend’s features. It supports up to 250 contacts and 500 emails or 60 SMS messages per month. It includes basic email campaigns, sign-up forms, reports, and web push notifications.
  • Standard: This plan is best for growing and medium-sized businesses focused on email marketing. It starts at $16 per month for up to 500 contacts and 6,000 emails or 60 SMS messages per month. It includes everything in the Free plan, plus automation workflows, segmentation, SMS campaigns, retargeting, gamification, live support, and more.
  • Pro: This plan is best for high-volume senders aimed at advanced marketing automation. It starts at $59 per month for up to 500 contacts and unlimited emails or 60 SMS messages per month. It includes everything in the Standard plan, plus priority support, custom IP address, advanced reporting, web push automation, loyalty programs, and more.

These are some of the main aspects of Omnisend pricing and features

Omnisend Features and Pricing

ActiveCampaign is an email marketing software that also offers CRM, automation, landing pages, and other features to help businesses grow their sales and customer relationships. ActiveCampaign has various features, such as:

  • Drag-and-drop email builder
  • Automation workflows
  • Segmentation and personalization
  • Campaign performance reports
  • A/B testing and optimization
  • Lead scoring and attribution
  • CRM and sales automation
  • Landing pages and forms
  • Integrations with e-commerce platforms and tools

ActiveCampaign pricing and fetures

ActiveCampaign pricing depends on the number of contacts and the features you need. ActiveCampaign has four pricing plans:

  • Lite: This plan is best for small businesses that need basic email marketing and automation. It starts at $15 per month for up to 500 contacts and unlimited emails. It includes email marketing, automation, forms, site tracking, webhooks, integrations, and up to 3 users.
  • Plus: This plan is best for growing businesses that need CRM and advanced marketing features. It starts at $70 per month for up to 1,000 contacts and unlimited emails. It includes everything in the Lite plan, plus CRM, lead scoring, landing pages, Facebook ads, SMS marketing, custom branding, integrations, and up to 25 users.
  • Professional: This plan is best for scaling businesses that need optimization and attribution features. It starts at $159 per month for up to 2,500 contacts and unlimited emails. It includes everything in the Plus plan, plus site messaging, attribution, predictive sending, win probability, integrations, and up to 50 users.
  • Enterprise: This plan is best for large businesses that need custom solutions and support. It starts at $279 per month for up to 2,500 contacts and unlimited emails. It includes everything in the Professional plan, plus custom domain, custom mailserver domain, dedicated account rep, in-depth onboarding, phone support, uptime SLA, integrations, and unlimited users.

These are some of the main aspects of ActiveCampaign pricing and features.

AWeber is an email marketing software that helps entrepreneurs and small businesses create, send, and automate emails to their contacts. AWeber has various features, such as:

  • Drag-and-drop email builder
  • Automation workflows
  • Segmentation and personalization
  • Campaign performance reports
  • A/B testing and optimization
  • Landing pages and forms
  • Integrations with e-commerce platforms and tools
  • Free plan for up to 500 contacts and 3,000 emails per month

AWeber pricing depends on the number of contacts and the features you need. AWeber has two pricing plans:

  • Free: This plan is best for beginners who want to try out email marketing without any cost. It allows up to 500 subscribers and 3,000 emails per month. It includes basic email marketing features such as email newsletters, landing pages, automation, segmentation, integrations, and support.
  • Pro: This plan is best for growing businesses who want to access more advanced features and unlimited emails. It starts at $16.15 per month for up to 500 subscribers and increases based on the number of contacts. It includes everything in the Free plan, plus unlimited emails, behavioral automation, dynamic content, split testing, cart abandonment, web push notifications, custom branding, priority support, and more.

These are some of the main aspects of AWeber features and pricing

AWeber: AWeber is an email marketing service that offers features such as drag-and-drop email builder, autoresponders, landing pages, sign-up forms, and analytics. AWeber pricing starts at $19 per month for up to 500 contacts and unlimited emails.

  • ConvertKit: ConvertKit is an email marketing service that offers features such as sales funnel personalization, automation, segmentation, landing pages, forms, and analytics. ConvertKit pricing starts at $29 per month for up to 1,000 contacts and unlimited emails¹. ConvertKit also offers a free account for up to 1,000 contacts and limited features¹.
  • GetResponse: GetResponse is an email marketing service that offers features such as email templates, automation, segmentation, landing pages, webinars, and analytics. GetResponse pricing starts at $15 per month for up to 1,000 contacts and unlimited emails¹.
  • HubSpot: HubSpot is an email marketing platform that offers features such as email templates, automation, segmentation, CRM integration, forms, and analytics. HubSpot pricing starts at $50 per month for up to 1,000 contacts and 2,000 emails¹⁴.
  • ActiveCampaign: ActiveCampaign is an email marketing service that offers features such as email templates, automation, segmentation, CRM integration, forms, and analytics. ActiveCampaign pricing starts at $15 per month for up to 500 contacts and unlimited emails¹.

These are some of the main aspects of pricing each email marketing software. However, you should always do your own research and analysis before writing a blog post on this topic.