ConvertKit vs ClickFunnels: Which One is Better for Email Marketing and Sales Funnel Creation?

ConvertKit vs ClickFunnels: A Detailed Comparison

If you are looking for a platform to help you grow your online business, you might have come across ConvertKit and ClickFunnels. These are two popular tools that offer different features and capabilities for online marketers. In this article, we will compare ConvertKit and ClickFunnels in terms of their features, pricing, user experience, and more.

What are ConvertKit and ClickFunnels?

ConvertKit is an email marketing platform that allows you to create and automate email campaigns, manage and segment your subscribers, and design landing pages and opt-in forms. ConvertKit is ideal for bloggers, podcasters, and content creators who want to build an engaged audience and grow their revenue.

ClickFunnels is a sales funnel builder that allows you to create and customize sales funnels, landing pages, checkout pages, and more. ClickFunnels is ideal for entrepreneurs, small business owners, and affiliate marketers who want to generate leads, sales, and conversions.

Features and Capabilities

ConvertKit and ClickFunnels have different focuses and strengths when it comes to their features and capabilities. Here is a brief overview of what each platform offers:

ConvertKit

• Email marketing automation: You can create automated email sequences, broadcast emails, newsletters, and more with ConvertKit. You can also use tags, segments, rules, and triggers to deliver personalized and relevant content to your subscribers.
• Subscriber management and segmentation: You can easily organize and segment your subscribers based on various criteria, such as interests, behavior, location, etc. You can also use custom fields to collect more information about your subscribers.
• Customizable opt-in forms: You can create attractive and high-converting opt-in forms with ConvertKit. You can choose from different types of forms, such as pop-ups, slide-ins, inline forms, etc. You can also customize the design, copy, and behavior of your forms.
• Landing page creation: You can create simple yet effective landing pages with ConvertKit. You can choose from a variety of templates or start from scratch with the drag-and-drop editor. You can also integrate your landing pages with your email campaigns.
• Integrations with third-party tools: You can integrate ConvertKit with popular platforms and tools, such as WordPress, Shopify, Teachable, Zapier, etc. This allows you to enhance the functionality of ConvertKit and connect it with your other marketing tools.

ClickFunnels

• Funnel creation and management: You can create and customize sales funnels with ClickFunnels. You can choose from different types of funnels, such as lead generation funnels, webinar funnels, membership funnels, etc. You can also use the drag-and-drop editor to design each page of your funnel.
• Landing page builder and templates: You can create professional and high-converting landing pages with ClickFunnels. You can choose from hundreds of templates or start from scratch with the drag-and-drop editor. You can also add various elements to your pages, such as headlines, images, videos, buttons, etc.
• A/B testing and analytics: You can perform split testing with ClickFunnels to optimize your funnels for better conversion rates. You can test different versions of your pages or elements to see which one performs better. You can also use the analytics dashboard to track key performance metrics, such as visitors, conversions, revenue, etc.
• Sales and payment integrations: You can integrate ClickFunnels with various payment gateways, such as PayPal, Stripe, Authorize.net ¹, etc. This allows you to process transactions within your sales funnels. You can also integrate ClickFunnels with other sales tools, such as Shopify ², SamCart ³, ThriveCart ⁴, etc.
• Email marketing automation: You can use ClickFunnels to create email campaigns to nurture leads and engage with customers. You can use the built-in email service provider or integrate it with other email platforms, such as ActiveCampaign ⁵, Mailchimp , AWeber , etc.

Pricing Plans

ConvertKit and ClickFunnels have different pricing plans based on the number of contacts or visitors you have. Here is a summary of their pricing plans:

ConvertKit

ConvertKit offers a free plan for up to 1,000 subscribers. The free plan includes unlimited landing pages and forms, email broadcasts , subscriber tagging , integrations , support , etc.

The paid plans start from $29 per month for up to 1k subscribers. The paid plans include all the features of the free plan plus automated funnels & sequences , premium support , free migration , etc.

You can also get a 14-day free trial of the paid plans.

ClickFunnels

ClickFunnels offers two main plans: the Standard plan and the Platinum plan.

The Standard plan costs $97 per month and includes up to 20 funnels, 100 pages, 20,000 visitors, 3 custom domains , etc.

The Platinum plan costs $297 per month and includes unlimited funnels, pages, visitors, custom domains, etc. It also includes additional features, such as Follow-Up Funnels , Backpack , FunnelFlix , etc.

You can also get a 14-day free trial of both plans.

User Experience and Ease of Use

Both ConvertKit and ClickFunnels have user-friendly interfaces and easy-to-use editors. However, they have different learning curves and levels of complexity.

ConvertKit is relatively simple and straightforward to use. You can easily create and manage your email campaigns, subscribers, forms, and landing pages with ConvertKit. The platform has a clean and minimalist design that makes it easy to navigate and find what you need. ConvertKit also has a helpful support team and a rich knowledge base to assist you with any issues or questions.

ClickFunnels is more complex and powerful than ConvertKit. You can create and customize your sales funnels, landing pages, checkout pages, and more with ClickFunnels. The platform has a lot of features and options that allow you to create high-converting funnels. However, this also means that ClickFunnels has a steeper learning curve and can be overwhelming for beginners. ClickFunnels also has a vibrant community and a lot of training resources to help you learn and master the platform.

Conclusion

ConvertKit and ClickFunnels are both excellent tools for online marketers. However, they have different focuses and strengths that make them suitable for different purposes.

If you are looking for a platform to help you with email marketing and building an engaged audience, ConvertKit is a great choice. It offers powerful email marketing automation features, subscriber management and segmentation tools, customizable opt-in forms, and simple landing page creation tools.

If you are looking for a platform to help you with sales funnel creation and optimization, ClickFunnels is a great choice. It offers robust sales funnel building features, landing page builder and templates, A/B testing and analytics tools, sales and payment integrations, and email marketing automation features.

Ultimately, the best platform for you depends on your goals and needs. You can also use both platforms together to leverage their strengths and complement their weaknesses. For example, you can use ClickFunnels to create your sales funnels and landing pages, and use ConvertKit to manage your email campaigns and subscribers. This way, you can get the best of both worlds.

We hope this article has helped you compare ConvertKit and ClickFunnels in detail. If you want to try out either platform for yourself, you can sign up for a free trial of ConvertKit or a free trial of ClickFunnels . Happy marketing!